Custom Application Development: 3 Reasons Why It May Be Right For Your Needs

More and more, we live in a custom-made world. In the IT world, custom software application development is one of the best ways of getting your company the individualized capabilities it needs to be competitive in today’s market.

What are the advantages of going custom?

Mass-Produced Solutions Offer Little Flexibility

The opposite of custom application development is mass produced packaged, or “off-the-shelf” software.

Most off-the-shelf software can be modified to an extent– but companies who produce these mass-market software packages probably won’t make significant changes just for your company. Imagine the technical nightmare it would be to provide tech support for a few hundred versions of the same product – no one has the time or capability for that.

Custom applications are written for your needs, and not the needs of anyone else. This means they’re unique enough that the developers can become experts on that specific software, which makes it far easier to change and upgrade in the future.

Custom Means You Only Get What You Need

Off-the-Shelf software solutions were created with many businesses in mind, so they will likely have a lot of the features you need for your customers and employees. But they also have an array of features you don’t need or want – and you’re paying for the full suite of options whether you use them or not.

And while off-the-shelf solutions might allow you to add your logo and change a few colors, they will never be a true reflection of your company culture and attitude.

The Competitive Advantage

If you’re using pretty good software, there’s a pretty good chance your competitors either have the same software or something very close to it. Your competitors are always looking for an edge, just as you are, but many of them want to get it as quickly and as cheaply as possible. This presents an opportunity to invest in something better than anyone else has.

You know your customers, what they want, what they like. When you design custom software with them in mind, you provide a better user experience. And when you make life easier on your customers, they turn to you again and again.

The Bottom Line

Custom software application development is about more than having a piece of software to call your own. It’s about having a flexible, powerful tool that can give your company the edge it needs for today and the future. If you’re tired of software that only seems to slow you down, it’s time to invest in a solution that actually works. Contact Ethany to find out how they can help make a custom solution that fits your needs.