With web developments constantly changing, it is important to make sure your latest endeavor matches and exceeds your competition. The Progressive Web APP (PWA) is the latest in updating the standard website to be multi-dimensional.

A great example of the possibilities of the PWA is the Pinterest interface.

Here are a few reasons that we believe that the PWA should be apart of your next development project:

They Work Better

The modern web APIs that PWA’s are built on are capable of delivering better reliability and functionality, while also taking up less storage space than a typical large built-out website.

If you have ever had your website stop working due to increased traffic or complaints of slowness, then you know how important it is to have a website that is not only consistently available but has quick load times for any current or new user.

Current companies that have adopted the PWA approach (Pinterest, Twitter, Uber, Spotify among others)  are seeing higher engagement between 40 - 75% compared to their old website design.

What is a PWA?

The next question that you may have, is what is a PWA? It is not a typical application that you may think of such as the multiples on your phone. 

Instead, it is a website built on HTML, JavaScript, CSS, etc. with the functionality and benefits of an application. Think of quicker load times, when was the last time you opened an application on your phone and it wasn’t immediate? And a streamlined user interface.

Other capabilities can include offline access to the website, home screen installations for quick user access, and push notifications to increase engagement.

They’re More Secure

As privacy and security become front of mind for many businesses, a PWA is a wise choice when redesigning your website. In terms of security best practices, it is required that a PWA site be delivered over a secure HTTPS connection. 

This means that your data and your users data will benefit from the added security measures that are inherently built in to your PWA.

Are You Convinced Yet?

If you’re considering launching a new website shortly, it is apparent that the Progressive Web App is here to stay and should be highly considered.

Introducing your own PWA today will give you an edge against your competition and will allow you to stand out with a website that is highly functional, quick loading and reliable, and more secure than your existing website.

Staying on top of your technology and software is a team effort. Setting clear and realistic goals, maintaining good team communication, and running consistent testing can all help keep you on track when developing a top-quality custom software application 

If you’re looking for the right software partner, ETHANY is here to help. Contact us today to assist with your custom solutions.